CLIENT: MINDNATION

In the height of the longest lockdown in the world, mental health was in crumbles. Netizens felt too many things all at once and they couldn’t find the exact way to express it. So we utilized the most common way to express yourself— emojis.

Complex emojis are a set of intricate emojis that could express your emotions for you. No matter how complex they are.






RECOGNITIONS: 


BOOMERANG AWARDS - (2) Silver: Best in Tech Innovation Category (Direct and Data)

KIDLAT AWARDS 2021 - Finalist Creative Storytelling, Direct.

Creative Purpose, Corporate Social Responsibility

Creative Purpose, Public Service and Social Appeals

AD STARS 2021 - Shortlist Interactive Category

TAMBULI 2021 - Social Media Category

Small trashes, in fact, could cause big damages.

We collected small trashes that populate the mountain of garbage we have today— 3-in-1 wrappers, junk food pack, and sachets. Photographed them as the flood to demonstrate how huge damages could cause the environment.

RECOGNITIONS: 


Araw Awards - Silver (Care for the Environment)

GOOGLE JAM for Young Lions

Voicing out your feelings before the pandemic was hard. During the pandemic? Even harder.

Utilizing Google Assistant, we proposed this artificial intelligence to meet emotional intelligence. Now, by just altering the famous opener of Google Assistant’s “Ok, Google” to “I’m not Ok, google,” the human-like AI conversationalist can help you process your emotions.

RECOGNITION:

GOOGLE JAM (Young Lions) - 2nd Place

THANK HER FOR LYING

CLIENT: Philippine Star

Philippine has always been a beacon of truth for the longest time. So, for Mother’s day in 2019, we came up with the truth— Mothers lie to us. For the right reasons.

Through a series of print ad made with a soft lettering that mimic the design of plates we used to eat on as a child, we featured common words said to us by our moms. Ironically, thanking them for lying.

RETOLD WITH PRIDE

CLIENT: Pride@TECH

In celebration of Pride Month, we honor the visibility of the LGBTQIA+ community by retelling the story of classic literature from both local and international authors. A series of stories told on modern platforms where the community can fully see themselves well represented.


RECOGNITION:

SPIKES ASIA 2022: Silver: Entertainment - Best of Digital & Social

ADSTARS 2022: Silver: PSA Education and Crystal: Radio & Audio

NEW YORK FESTIVALS 2022: Four (4) Shortlists: Culture, Digital/Mobile, Social Media & Influencer, Purpose

ONE ASIA CREATIVE AWARDS ASIA PACIFIC 2022: Finalist Social Media Category

Campaign Brief Asia’s THE WORK 2022: included in the annual “The Work”

BOOMERANG AWARDS 2022: Two (2) Silvers: Entertainment/Gaming and Social; One (1) Bronze: Digital Media

McPlaymates

CLIENT: McDonalds

Not a lot of parents know that you can actually choose between story books and toys for a happy meal item. McDonalds features a happy meal book series that showcases stories of inspirational women in the past.

But with the digital environment that kids grow up today, it’s undeniably hard for kids to turn to books for entertainment. So, how then can we market these books?

We made books that kids can be friends with.


RECOGNITION:

YOUNG CANNES 2022 - FINALISTS

WEHHH Campaign

CLIENT: Maxi-Peel

Maxi-Peel just came up with the first-ever 2-in-1 cleanser and exfoliant product— Maxi-Peel ZERO. Even the focus group discussion about this product couldn’t even believe this product could exist.

Inspired by the reactions from the focus group discussions, we captured the reactions of these women to introduce this revolutionary product to the public.

RECOGNITION:

TAMBULI - FINALIST

50 Colorful Years

CLIENT: Caronia


Caronia has been a hand in hand product in making Filipino women’s life colorful. In celebration of their 50th anniversary, we’ll feature Caronia women through those 50 colorful years. Well, their nails.

PRIDE MARCH TO VOTE

CLIENT: Pride@Tech

Pride March is political— we all know that. And what better way to march this 2022 by marching your way to COMELEC to register and vote for the pro-equality officials.

Through a website where they can document their 2022 Pride March, a movement was started to encourage the unregistered LGBTQIA+ and allies to register to vote.

WAG MONG ISUKO ANG LABAN

CLIENT: Maxi-Peel

The stigma that surrounds having acne as a woman can be damaging to your self-confidence. At some point, it’s really easier to give up than to just fight.

Inspired by the popular song “Wag mong isuko and laban”, we featured 4 women with real stories and real acne to undergo a journey of 60 days in fighting acne with Maxi-Peel.

THIS IS THE SHXT

CLIENT: Jose Cuervo

Jose Cuervo prides itself for being the authentic tequila that they are today. Made with concentrated Blue Agave from Mexico, it really is authen-tequila. And that what’s makes it good. That’s what makes it THE SHXT.

Through a series of illustrations, we show how authentic Jose Cuervo is by infusing Mexican culture on the campaign materials— you can almost taste the culture through every shot.

10.10 #RealRetailTherapy

CLIENT: MINDNATION

Every month we spend on insanely amount of money as retail therapy. It has undeniably became a coping mechanism to our day to day struggle. So why not spend on something that can actually help you internally?

For the first time, you can now shop therapy with #RealRetailTherapy. In partnership with Lazada and Shopee, Mind Nation will make affordable therapy available to shopp. Just like your regular retail therapy— but for your mind.

BANK RIGHT HERE, RIGHT NOW.

CLIENT: PNB

PNB Mobile App breaks the barrier of location when you’re banking. Through PNB Mobile App, you can bank right wherever you are. Bank at the beach, music fest, and even abroad!

MAKE THE A-LIST

CLIENT: TOYOTA

When you are start achieving things in life, you need a car that can ride with you. And when you start making the a-list, you need the ALTIS.

Through a series of A adjectives, we’ll showcase the A-list features of the new Corolla Altis.

READY-TO-COOK

CLIENT: CHOWKING

Craving a certain food can really get in to your head especially when you can’t go out to eat. During the height of pandemic, Chowking came up with a product that can ease cravings. Ready-To-Cook products is like having your own private Chowking chef at home.

MORE WAYS TO EXPERIENCE MORE FIRSTS

CLIENT: PNB

PNB Cards open doors to more experiences. Literally. With PNB Cards, you get to experience more first— first abroad, travel, even as small as foodtrips!

TUNA PIE LOVER YOU

CLIENT: JOLLIBEE

Tuna Pie is back. This time for good.

A comeback made specifically for all the tuna pie lovers out there— people who consistently go to Jollibee to ask for it and who gets disappointed every time lent season is ending.

#ULTRASTRONGSKIN

CLIENT: KIEHL’s

How do you show strong skin from Kiehl’s? You test it.

In a series of digital videos, we show the strong skin metaphorically through a multiple tests.